Le Damas Sweets Sells 100,000 Dubai Chocolate Bars on UK TikTok Shop, Powered by Bold Packaging and Viral Buzz
DUBAI, DUBAI, UNITED ARAB EMIRATES, June 28, 2025 /EINPresswire.com/ — In a striking example of how design and digital culture collide, Le Damas Sweets, a Dubai-based luxury chocolatier, has officially sold over 100,000 Dubai Chocolate Bars on the UK TikTok Shop — a feat accomplished in just a few months.
At the heart of the brand’s success is a product built for the TikTok age: A luxe, ghee-roasted chocolate bar in flavors like Kunafa Pistachio, wrapped in recyclable matte wrappers adorned with intricate gold foil, jewel-tone palettes, and a sleek, modern logo. The result? A treat that’s just as photogenic as it is flavorful.
“Our design philosophy is: if it doesn’t stop your scroll in 0.5 seconds, it’s not working,” — Ahmed Kadri, Chief Product Designer at Le Damas Sweets.
The buzz began when UK influencers began unboxing the bars in aesthetic TikTok videos, setting off a wave of user-generated content that quickly catapulted the brand to virality. Since April, Le Damas Sweets has consistently ranked among the Top 10 trending food products on TikTok Shop UK, with the hashtag #DubaiChocolateBar surpassing 18 million views.
